KOOM CHALLENGEKOOM CHALLENGESEP 4 – 30, 2026
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Challenge K-Pop&Dance

SING your KOOM — express your dream through song or dance.

Apply

What you win

Only one Grand Prize winner is selected in K-Pop&Dance. That winner receives about $5,000 (subject to exchange rate fluctuations) worth of benefits below — a chance to bring your KOOM to life in Manhattan.

Winners outside the U.S. may choose to use part of their prize for round-trip airfare. Prize payments will be announced separately after KOOM Week (Oct 12-18).

  • About $5,000 worth of benefits
  • KOOM × SiaJiwoo joint stage (subject to change)
  • An opportunity to speak on the KOOM stage.

How to enter

  1. 01

    Create

    Film yourself covering the official KOOM original sound — dance, vocal, or both. You can also take part with your own choreography. Appear in the video. Vertical is recommended.

  2. 02

    Post

    Publish it on a public Instagram, TikTok, or YouTube account in your own name. Keep likes, comments, views, and other counts public, and use #koomchallenge plus #koomkpop or #koomdance. If you post on Instagram, add @koom_challenge as a collaborator (not needed for TikTok or YouTube).

  3. 03

    Submit

    Send that post URL here and answer a few questions.

Official KOOM sound

Film a dance cover using the official KOOM sound uploaded on Instagram, TikTok, and YouTube, then post your content.

InstagramTikTokYouTube

KOOM (Inst.)

Film a vocal cover using the KOOM (Inst.) sound uploaded on Instagram, TikTok, and YouTube, then post your content.

InstagramTikTokYouTube

Apply

Open to dreamers everywhere. Wherever you're from, whatever you do — if you have a KOOM, you can enter. Submit a post URL that meets the requirements below.

  1. 1On a public social account in your own name, post a dance, vocal, or both cover of the official KOOM original sound. You can also take part with your own choreography. Appear in the video yourself.
  2. 2Keep likes, comments, views, and other activity public.
  3. 3If you post on Instagram, add @koom_challenge as a collaborator (not needed for TikTok or YouTube).
  4. 4Use the hashtags #koomchallenge plus #koomkpop or #koomdance.

Submitted content, including the likeness contained therein, may be used for the Dream Project (including but not limited to exhibition, screening, and promotion).

Inspect the post. If successful, the content is filled in automatically. If not, you can still submit manually.

By submitting, you agree to our Notice at collection and Privacy Policy, and that your submitted content, including your likeness contained therein, may be used for the Dream Project (including but not limited to exhibition, screening, and promotion).

Have questions?

Read the FAQ, or contact us and we'll help you get started.

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