KOOM CHALLENGEKOOM CHALLENGESEP 4 – 30, 2026
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FAQ

KOOM Challenge is where you share your KOOM (Dream, 꿈) with the world. There are three tracks under one name. Show us your dream and realize it in Manhattan. Open to dreamers everywhere. Wherever you're from, whatever you do — if you have a KOOM, you can enter. What you submit, how it is judged, and the prize then follow that track.

K-Film: SHOW your KOOM

Submit a teaser along with a link to your full film (works completed within the last 3 years are eligible; video length around 30 minutes, teaser within 3 minutes). The Grand Prize winner receives a cash prize of approximately $7,000 (KRW 10,000,000) and a screening of their film at the KOOM venue in New York. Winners outside the U.S. may choose to use part of their prize for round-trip airfare.

K-Pop&Dance: SING your KOOM

Perform to the official KOOM Challenge sound track. The Grand Prize winner receives a cash prize of approximately $5,000 (KRW 7,000,000) and the opportunity to perform on the KOOM stage in New York. Winners outside the U.S. may choose to use part of their prize for round-trip airfare.

Winners and finalists across all tracks may also have the opportunity to share their dream on stage as part of the official festival program.

K-Art: DRAW your KOOM

Submit your original photo along with your personal story. Your photo will be reinterpreted into a digital artwork through ARTUE's YourArtue platform, and the resulting piece may be featured in a gallery exhibition in New York. The Grand Prize winner receives a cash prize of approximately $2,000 (KRW 3,000,000) and a gallery exhibition. Additional standout entries may also be selected for gallery exhibition. Winners outside the U.S. may choose to use part of their prize for round-trip airfare.

Yes. Open to dreamers everywhere. Wherever you're from, whatever you do — if you have a KOOM, you can enter. You need a public social account in your own name. You do not need a particular job title, company, or level of experience to take part.

  • K-Film: Instagram, TikTok, and YouTube.
  • K-Pop&Dance: Instagram, TikTok, and YouTube.
  • K-Art: Only Instagram.

Applications for every track open Friday, September 4, 2026, and close Wednesday, September 30, 2026, New York time (ET).

The shared theme is KOOM (Dream, 꿈). Each track asks you to express that theme in a different form.

K-Film

  • Freely express your own Dream
  • No restrictions on format or genre
  • Video length around 30 minutes
  • Teaser within 3 minutes
  • Submit two things: a teaser and your full film

K-Pop&Dance

  • A cover dance or vocal of the song “KOOM”. You can also take part with your own choreography.
  • Videos with both dance and vocal are welcome
  • Appear in the video yourself. Vertical filming is recommended

K-Art

  • A dream you have while sleeping
  • A goal or hope you hold in your heart
  • A look you want to resemble, or a taste and aesthetic you pursue
  • Any wish that makes you think “I wish it were like this”
  • Take a photo connected to your theme, and pair it with your own true, personal story to complete your submission
  • There is no limit on the number of photos or the length of your story.

Only content posted on Instagram, TikTok, and YouTube can be submitted. The K-Art challenge accepts Instagram only. Post your content on a public social account in your own name, then send the post URL on this site and answer a few additional questions.

K-Film

  • Collaborator: If you post on Instagram, add @koom_challenge as a collaborator (not needed for TikTok or YouTube).
  • Hashtags: #koomchallenge #koomfilm
  • Submit: the teaser post URL, plus a private URL to your original full film that anyone with the link can view, hosted on a service such as Google Drive.

K-Pop&Dance

  • Collaborator: If you post on Instagram, add @koom_challenge as a collaborator (not needed for TikTok or YouTube).
  • Hashtags: #koomchallenge, plus #koomkpop for vocal or #koomdance for dance. If both are included, add both.
  • Submit: submit the post URL on this site.

K-Art

  • Collaborator: Add @koom_challenge as a collaborator on the post.
  • Account tag: Tag @artue.io on the post.
  • Hashtags: #koomchallenge #koomart
  • Include in your post: your original photo and your personal story. There is no limit on the number of photos or the length of your story.
  • Submit: submit the Instagram post URL on this site.
Enter K-FilmEnter K-Pop&DanceEnter K-Art

About $14,000 in total. Each track awards one Grand Prize winner. The package then follows that track. Winners outside the U.S. may choose to use part of their prize for round-trip airfare. The prize amount may vary depending on the exchange rate. Prize payments will be announced separately after KOOM Week (Oct 12-18).

K-Film

  • About $7,000 worth of benefits
  • A screening opportunity at the KOOM venue
  • Top 5 selections: a GV event in Korea (subject to change)
  • An opportunity to speak on the KOOM stage.

K-Pop&Dance

  • About $5,000 worth of benefits
  • KOOM × SiaJiwoo joint stage (subject to change)
  • An opportunity to speak on the KOOM stage.

K-Art

  • About $2,000 worth of benefits
  • 1-month exhibition and artwork sales opportunity at New York gallery SPACE776 (subject to change)
  • An opportunity to speak on the KOOM stage.

To explore KOOM Week 2026 and its full lineup of programs, including KOOM Challenge, visit the official KOOM Week website.

To learn more about United Korean Founders (UKF), the organization behind KOOM, visit the UKF website. You can also follow KOOM on Instagram for news, announcements, highlights, and behind-the-scenes updates.

KOOM Week websiteUKF websiteKOOM Instagram

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